ECOSISTEMAS DE APRENDIZAJE de GOYO CASAMAYOR, TONI RAMOS

Ficha técnica

• ECOSISTEMAS DE APRENDIZAJE
• GOYO CASAMAYOR, TONI RAMOS
• Idioma: CASTELLANO
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788491805861
• Editorial: S.L. EDITORIAL UOC

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Overview

En una época de cambios vertiginosos, solo podemos entender la formación en las organizaciones si es continua. Los profesionales no pueden esperar a realizar un curso cuando tienen una duda o necesitan resolver un problema laboral, por eso nos vemos obligados a desarrollar nuevas metodologías de aprendizaje e implantar nuevas estrategias de transferencia al puesto de trabajo. Cuando realizamos un curso de formación, aprenden las personas, ¿pero aprende la organización?. Los ecosistemas de desarrollo han potenciado los entornos de aprendizaje porque hacen aflorar el conocimiento, potencian las buenas prácticas, reconocen el talento en la organización y facilitan el aprendizaje 24/7.

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Junior: Writing Your Way Ahead In Advertising by Thomas Kemeny, Jeff Goodby

• Junior: Writing Your Way Ahead In Advertising
• Thomas Kemeny, Jeff Goodby
• Page: 180
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781576879122
• Publisher: powerHouse Books

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Ebook downloads for ipad 2 Junior: Writing Your Way Ahead In Advertising English version

Overview

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy–everything from headlines to scripts to experiential activations–giving readers a lesson on a language we all thought we already knew.   This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.   Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.   That's been done.   Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

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